Roger

Roger est un outil d'intelligence artificielle de premier ordre conçu pour optimiser les tâches de Marketing.

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Freemium

Qu'est-ce que Roger ?

Roger est une solution IA avancée spécialisée dans le domaine de Marketing. Il aide les professionnels et créateurs à automatiser leurs processus et à améliorer leur productivité de manière efficace. Découvrez ses fonctionnalités et tarifs.

Catégories associées

Marketing Automation Content Marketing Digital Marketing Marketing Analytics Sales & Marketing

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Avantages et Fonctionnalités Clés

✓

Google & Meta Ads Management

Connects to and manages campaigns across Google Ads and Meta Ads accounts, reading every campaign, ad set, keyword, and tag without manual setup.

✓

Wasted Spend Identification

Audits campaigns to find and highlight wasted ad spend, drafting negative keywords and bid changes to optimize performance.

✓

Ad Creative Generation

Generates fresh ad creative, including images, short videos, and UGC-style clips in every format, with an 'art director score' before user review.

✓

Chat-based Interaction & Approvals

Allows users to ask questions, get answers, and approve proposed changes via chat, with a Chrome extension for direct interaction within Google Ads.

✓

24/7 Account Monitoring

Continuously watches ad accounts for anomalies, performance spikes, or opportunities, alerting users when attention is needed.

✓

Automated Reporting

Generates weekly and monthly client reports, customizable with agency branding and colors, which can be emailed to clients or shared via a link.

✓

Customizable Guardrails

Users can set rules for what Roger can do autonomously and what requires explicit approval, such as pausing underperformers or budget changes.

✓

Consolidated Dashboard

Provides a single screen to view all client accounts, sorting them by what needs immediate user attention.

Tarification de Roger

Modèle de tarificationFreemium

Prix de départ$99 /mo

Plan gratuitOui

Essai gratuit—

Facturation—

Informations détaillées sur la tarification

Roger offers a free tier to start, providing 500 credits without requiring a credit card. The 'Self-serve' plan starts at $99/month for up to 3 businesses, including 6,000 credits (approximately 250 conversations), autonomous routines, creative generation, and the Chrome extension. White-label reports and a consolidated dashboard are available for 3+ businesses. An 'Enterprise' plan is offered for agencies managing 50+ businesses or large brands, featuring custom pricing, white-glove onboarding, and priority support with SLAs.

Avantages et Inconvénients de Roger

Avantages

Automates routine ad management tasks like auditing, drafting changes, and monitoring, saving users significant time (e.g., 8h/week saved).
Actively identifies and suggests fixes for inefficient ad spending, such as wasted spend and negative keywords, potentially improving ROAS.
Generates diverse and fresh ad visuals (images, videos, UGC) with an 'art director score' to combat ad fatigue and improve creative performance.
Maintains user control by requiring explicit approval for all significant changes, balancing automation with strategic oversight.
Provides actionable insights and proposed solutions directly via chat, making complex performance data accessible and easy to act upon.
Offers enhanced security and privacy, being EU-based, GDPR-aligned, CASA Tier-2 audited, and guaranteeing that campaign data is not used for AI model training.

Inconvénients

The tool is currently limited to managing advertising campaigns exclusively on Google Ads and Meta Ads, not supporting other platforms.
While beneficial for control, the requirement for user approval for key changes means the system is not fully autonomous for critical decisions, still requiring user intervention.
The 'Self-serve' plan includes a credit-based system for conversations, which might restrict extensive chat interactions for users who frequently engage with the AI.

Foire Aux Questions

What is Roger?

Roger is an AI agent for paid ads on Google and Meta. It connects to your Google Ads and Meta Ads accounts, audits campaigns for wasted spend, drafts negative keywords and bid changes, generates ad creative, and applies changes only after you approve.

How does Roger work?

Roger works in four steps: 1) Connect your Google and Meta accounts. 2) Configure guardrails to define what Roger can do alone and what needs approval. 3) Chat with Roger to ask questions, get answers, and approve drafted changes. 4) Roger monitors your account 24/7, alerting you to anomalies or opportunities.

Is my data secure and private with Roger?

Yes, Roger is built for privacy. It operates read-only by default, is EU-based, GDPR-aligned, and has undergone CASA Tier-2 security auditing. Importantly, your campaign data is never used to train AI models, neither Roger's nor anyone else's.

Classification

Catégories Principales

Sujets Connexes

#Paid Ads

#Google Ads

#Meta Ads

#AI Automation

#Ad Creative

#Performance Marketing

#Data Analysis

#Reporting

#Optimizing ad spend

#Generating ad creative

#Monitoring ad campaigns

#Automating ad management tasks

#Client reporting for agencies

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Prêt à essayer Roger ?

CatégorieMarketing

Modèle de PrixFreemium

Note GlobaleNo reviews yet

Plan gratuit disponibleOui

Dernière Mise à Jour10/9/2026

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