Roger
Roger è uno strumento di intelligenza artificiale leader progettato per ottimizzare le attività di Marketing.
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Connects to and manages campaigns across Google Ads and Meta Ads accounts, reading every campaign, ad set, keyword, and tag without manual setup.
Audits campaigns to find and highlight wasted ad spend, drafting negative keywords and bid changes to optimize performance.
Generates fresh ad creative, including images, short videos, and UGC-style clips in every format, with an 'art director score' before user review.
Allows users to ask questions, get answers, and approve proposed changes via chat, with a Chrome extension for direct interaction within Google Ads.
Continuously watches ad accounts for anomalies, performance spikes, or opportunities, alerting users when attention is needed.
Generates weekly and monthly client reports, customizable with agency branding and colors, which can be emailed to clients or shared via a link.
Users can set rules for what Roger can do autonomously and what requires explicit approval, such as pausing underperformers or budget changes.
Provides a single screen to view all client accounts, sorting them by what needs immediate user attention.
Informazioni dettagliate sui prezzi
- Automates routine ad management tasks like auditing, drafting changes, and monitoring, saving users significant time (e.g., 8h/week saved).
- Actively identifies and suggests fixes for inefficient ad spending, such as wasted spend and negative keywords, potentially improving ROAS.
- Generates diverse and fresh ad visuals (images, videos, UGC) with an 'art director score' to combat ad fatigue and improve creative performance.
- Maintains user control by requiring explicit approval for all significant changes, balancing automation with strategic oversight.
- Provides actionable insights and proposed solutions directly via chat, making complex performance data accessible and easy to act upon.
- Offers enhanced security and privacy, being EU-based, GDPR-aligned, CASA Tier-2 audited, and guaranteeing that campaign data is not used for AI model training.
- The tool is currently limited to managing advertising campaigns exclusively on Google Ads and Meta Ads, not supporting other platforms.
- While beneficial for control, the requirement for user approval for key changes means the system is not fully autonomous for critical decisions, still requiring user intervention.
- The 'Self-serve' plan includes a credit-based system for conversations, which might restrict extensive chat interactions for users who frequently engage with the AI.
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