Letterdrop

Letterdrop is a business intelligence and content marketing software that identifies contacts showing purchasing intent with a user's competitors. The system operates by detecting signals that indicate an individual is starting a sales cycle with a competing organization. Its capabilities include generating "In-Market Lead Pages" across more than 900 verticals. The software also provides functions for creating and distributing content, with an integrated analytics component designed to attribute marketing activities directly to generated revenue. The primary output is a list of qualified contacts. The software is engineered for senior marketing and sales professionals, including VPs of Marketing, VPs of Sales, and Content Marketers. A primary production workflow involves sales teams using the competitor intent data to source timely leads, aiming to increase meeting booking rates and shorten sales cycles. For marketing departments, a common use case is to build and manage an inbound content engine, creating and distributing materials while using the system’s analytics to measure the content's direct contribution to revenue.