Submagic

Submagic is a video editing application that uses AI to automate the production of short-form content. The tool processes uploaded videos with functions for generating AI captions, automatically inserting B-roll footage, and creating multiple short clips from a longer video via its "Magic Clips" feature. The editing suite includes tools for auto-zooming, trimming, transitions, sound effects, and background music. It also provides an "AI Eye Contact" feature to adjust a speaker's gaze and an AI Video Translator for localization. A Video Editing API is available for integrating these functions into custom applications. The software is built for social media managers, marketing teams, and content creators. A primary workflow involves uploading a long video and using "Magic Clips" to automatically extract shareable segments. Users then apply auto-captions, B-roll, and auto-zooms before publishing to platforms like TikTok, YouTube Shorts, and Instagram Reels. Another use case is a marketing agency using the AI Video Translator to localize an advertisement, then employing the Auto Description generator to prepare the content for distribution across multiple regions.